Task
National NT (NNT) is a leading informational and cultural TV channel targeting audiences in the North Caucasus region. Previously, the channel lacked an online presence, restricting viewer access to content. A full-featured digital platform was required, enabling easy access to live broadcasts, program archives, and interactive services. Key requirements included developing an intuitive interface, ensuring rapid loading speeds, and creating a responsive design compatible across various devices.
Solution
We built a new frontend that provided seamless, rapid access to all channel functions. The development was executed according to client-provided designs and strict technical specifications. The site’s structure became logical and intuitive, and responsive layout ensured comfortable content viewing on all devices. Interactive features, an updated filtering system, and simplified search significantly improved navigation. Backend interactions were optimized to enhance loading speed and stability, even under high traffic conditions.
Additional Benefits
The new NNT website has become a user-friendly tool for channel viewers. An improved video player ensures uninterrupted streaming of live broadcasts and archived content, while an optimized recommendation system helps users quickly discover engaging programs. The well-structured design and easy navigation have increased audience engagement, making interactions with the resource intuitive and enjoyable.
Result
The development of the new frontend took two months. Frontend developers and user experience optimization specialists participated in the project. After the launch of the updated site, page loading speed increased, adaptability for mobile devices improved, and user engagement increased, which had a positive effect on the average content viewing time. Now NNT has a stable and functional platform ready for further development and integration of new digital services.
