Task
Oasis Art is an international project specializing in the sale and promotion of artwork. The company faced the challenge of optimizing digital infrastructure, improving content management, and simplifying customer interactions. The development of a marketplace and the need to handle large volumes of multimedia content required a thoughtful digital strategy and effective IT solutions.
Solution
As part of the consulting project, we conducted an audit of the current IT infrastructure, identified bottlenecks, and proposed solutions for platform optimization. Several modernization strategies were developed, including automating content loading and management processes, improving user experience, and integration with external analytics and marketing services. To enhance platform performance, we proposed a scalable architecture solution ensuring stability amid growth in users and transactions.
Creating a Unified Integration Environment
One of the key consulting areas was creating a unified integration environment that connects the marketplace, CRM, and business analytics tools. This made it possible to establish transparent management of collections, sales, and marketing campaigns. Solutions were proposed for automated client data management and user behavior-based recommendations, opening new opportunities for personalized service.
Result
The project work took three months, including an audit, strategy development, and preparation of recommendations for platform modernization. As a result, the company received a clear plan for the implementation of IT solutions aimed at increasing system stability, improving customer interactions, and increasing conversion. Integration with analytical services and marketing tools allowed Oasis Art to more effectively manage traffic, personalize user experience, and strengthen the brand's presence in the digital art market.
